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Syntetica is tackling one of fashion’s biggest challenges: recycling blended textiles. Founded in 2023, the company has developed a chemical depolymerization process that isolates and purifies nylon—even from complex fabric blends—unlocking new possibilities for circular materials across fashion, automotive, and aerospace.
Following their seed round, Syntetica partnered with Omoi to create a brand identity and website that would introduce them to the world and support their next stage of growth. Alongside the core brand system, we produced custom 3D visuals, lab photography and video, and a launch film.
Built around the idea “Beautiful Chemistry,” the identity balances scientific rigor with creative expression. The result positions Syntetica as a new kind of climate tech company—precise, confident, and redefining what circular innovation can look like.
Credits
Creative Direction:
Carl Versfeld
Graphic Design:
Emilie Mottet, Monica Kelly
Strategy & Copywriting:
Evan Slater, Monica Kelly
Photography:
Nicolas Kern
3D Design:
William Norberg
Video Editing:
William Norberg, Carl Versfeld
Web Development:
Stefan Grubacic
Project Management:
Monica Kelly
Font Foundry:
ABC Dinamo