Project Details

Nylon is everywhere—but less than 1% of the world’s textile waste is recycled. That’s because most recycling methods can’t separate the raw materials in blended fabrics. Syntetica is changing that.

Founded in 2023 by Marco Bertone and Louis Monsigny, Syntetica has developed a chemical depolymerization process that isolates and purifies nylon—even from complex blends. Their breakthrough technology has already drawn the attention of major fashion brands like Victoria’s Secret and Etam, with applications that extend far beyond apparel, into sectors like automotive and aerospace.

Omoi partnered with Syntetica following their seed raise to create a brand identity and website that would introduce them to the world—and help them scale. Alongside core brand development, we produced 3D visuals, photo and video content from their lab in France, and a launch film to bring their story to life.

The idea at the heart of the brand is Beautiful Chemistry—a phrase that captures Syntetica’s dual nature: serious science with a bold, creative edge. Inspired by transformation and transparency, the visual language blends colorful gradients, abstract motion, and kinetic type with references to glass, fluid, and light. 

Their primary wordmark, a refined slab serif, brings warmth to the synthetic name. A clean sans serif balances the system, while handwritten details—drawn from vintage apothecary labels—add moments of personality and craft. The brand feels precise, but never sterile.

This identity positioned Syntetica as a new kind of player: scientifically rigorous, commercially savvy, and creatively fearless. They’re not just recycling nylon—they’re redefining what circular fashion can be.