Project Details

Manna is not a company testing a dream. They’re operating a reality. The Dublin-based aerial delivery company has been quietly running live service for years, completing thousands of flights a week while competitors remain stuck in pilot programs. Ahead of their Series B fundraise, Manna partnered with Omoi to refresh their brand, articulate their vision, and show the world just how far ahead they really are.

We began by establishing the core brand narrative and tonality. At the center was a top-line message: The Future Is in Flight. This mantra captured Manna’s position as the confident dark horse—heads down, quietly building a delivery system that actually works for consumers, corporations, and communities alike. This messaging became the foundation for a complete brand manifesto and guided the storytelling across all touchpoints, from investor decks to collateral.

Visually, the identity pays homage to the golden age of aviation of the 1960s and 70s, an intentional choice given Manna’s insistence on calling their drones ‘aircraft’. We drew inspiration from classic airline brands like Air France, Boeing, and Piedmont Airlines, evolving the logo, wordmark, and symbol to feel established and optimistic. The new symbol features a subtle upward swoosh and arrow, representing flight and forward progress.

The color palette nods to the bold primaries of vintage airline collateral—green, yellow, red, and blue—but rendered in a slightly muted, retro-faded treatment that feels confident rather than flashy. Typography is similarly rooted in the era, with bold, wide, all-caps forms reminiscent of Apollo program documentation and mid-century aviation materials. A custom dot pattern—evolved from map coordinates—runs throughout the system, representing flight paths and the scale of Manna’s service network.

Because Manna’s success is defined by its service, not its hardware, we designed the identity to focus on the human experience. We expanded branding into packaging, delivery hang tags, hardware applications, and everyday items like bottles, bags, and uniforms—creating a fully cohesive system.

A major challenge was that, despite being well ahead of competitors, Manna hadn’t invested in telling their story. While other companies were generating hype with slick marketing and speculative concepts, Manna was actually delivering coffees, cheeseburgers, and ice creams directly to front doors in under three minutes. To close this gap, we flew to Dublin to document their operations in action—capturing photography and video footage of real customers, real flights, and real impact. This imagery, alongside custom 3D content we developed to visualize the new branding on the drones, became a cornerstone of the Series B pitch deck, showing investors that Manna isn’t a future promise but a working product with delighted customers. The refreshed brand positions Manna as what they are: the most advanced aerial delivery company in the world, operating with confidence, vision, and momentum.