Project Details

HyWatts has created Power-Plant-In-A-Box™, a modular and cost-effective energy platform that brings energy to where it is needed. Founded by a team with a proven ability to scale advanced energy systems, they are on a mission to become the next generation utility provider. Delivering power quickly, locally, and scalably through sun and atoms.

Omoi partnered with HyWatts to shape their next phase of growth, developing a new brand identity and website, alongside a Series A pitch deck and original 3D visualizations to support fundraising and storytelling.

The product’s physical presence in communities meant we optimized for friendliness and approachability. The result was HyWatts’ new brand mascot: Wattson. Drawing inspiration from the bold, colorful optimism of 1980s technology and blending it with modern character illustration, we created a visual system that feels both innovative and human: a modern brand aesthetic for HyWatts that can carry them forward into the future.