New brand identity, logo refresh and brand guidelines for Aldo developed together with the New York-based design agency Collins. Aldo, a Canadian shoe and accessory brand, was looking to refine their brand proposition and have clear guidelines to ensure their branding remained consistent across all their channels. Part of their challenge was that they only sold shoes and accessories, yet their clients wanted to see how they could style them. To help Aldo better meet this need, we defined a collage treatment for their photography that would heroize their products in a more contextualized on-model format.

Brand: Aldo